DALLAS, TX – December 8, 2014 – Hyosung, the fastest growing supplier of ATMs in North America and the market leader in Branch Transformation solutions, today released poll results on the future of the self-service banking market and the trends driving the evolution of branch transformation. Conducted on a recent Hyosung webinar, poll respondents included nearly 100 executives within the banking industry.

Key highlights from the poll findings include:

  • Nearly 50% of respondents are currently engaged in a branch transformation project
  • Executives highlighted cash dispensers/recyclers, teller image capture and assisted self service terminals as the priority branch functionality/services to be changed
  • 51% confirmed that cost reduction was the most important factor in their consideration of a branch transformation project

“The industry is at a critical turning point, as digital channels transform banks’ operations at a record-setting pace,” said Andrew Orent, President and CEO, Hyosung Americas. “Technology is becoming the lifeline for branches, continuously changing the way consumers interact with their banks. Through smart technology investments that support client engagement while cutting costs, financial institutions can empower their employees and strengthen their overall service offerings.”

Hyosung released a recent research paper, titled “Reality Check Getting Past the Hype of Branch Transformation: The Top 7 Concepts for Getting Transformation Done Successfully.” This paper reflects Hyosung’s ongoing efforts to provide actionable advice to bank executives who want to help their organizations develop and execute branch transformations.

“Automation remains a top priority among institutions and consumers looking to bring optimal efficiency to banking. Branch customers are increasingly interested in self-service and instant access to an expert when they need it. As such, technology advancements such as on-demand remote video assistance are both necessary and invaluable,” continued Orent. “We anticipate that the number of financial organizations engaged in branch transformation will continue to grow year over year, as more firms begin to realize the benefits that these changes have on overall business success.”

ABOUT HYOSUNG AMERICA

Hyosung’s vision is to continually create automated financial products and solutions maximizing Cognito 2 Confidential the convenience, accessibility and trust of our customers by leveraging our creativity, technology, speed to market and people. Hyosung America is a subsidiary of South Korea Hyosung, Inc., a global leader in providing ATMs to the retail off-premises and financial institution markets. Since entering the North American market in 1998, Hyosung America has shipped more than 200,000 ATMs and is the fastest growing supplier in North America. Hyosung America is headquartered in Irving, Texas, and has research and development support in its Global Software Center in Dayton, Ohio.   www.nhausa.com

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